PELÁEZ-AVALOS, Juan. Transforming university pedagogy: competencies, entrepreneurship, and innovation for institutional brand value. RES NON VERBA Scientific Journal, [S. l.], v. 16, n. 1, p. 30–44, 2026. DOI: 10.21855/resnonverba.v16i1.1082. Disponível em: https://revistas.ecotec.edu.ec/index.php/rnv/article/view/1082. Acesso em: 23 oct. 2026.